Latest Media Releases
Healthy Bones Action Week has been empowering Australians to talk about the issue of bone health and osteoporosis since its inception in 1994. The media releases surrounding the 2016 Week which take place on 1-7 August 2016, are posted here as they are made public.
Female foodies have a bone to pick with Aussie women
Get serious about osteoporosis during Healthy Bones Action Week
Healthy Bones Action Week kicks off today with some of Australia’s most influential female foodies joining health experts to warn women about a stealthy danger that threatens the best years of their lives.
Maggie Beer, Lyndey Milan, Kate McGhie, Christine Manfield and Catherine Saxelby are among the food and nutrition gurus spearheading Healthy Bones Action Week’s Fit, Fab & 50 Challenge from August 1 to 7. Together with Jean Hailes for Women’s Health they want to spread the message about osteoporosis, the silent disease that strikes without any prior symptoms.
The Week highlights the painful and potentially crippling effects of osteoporosis, calling on women to make a commitment to bone-healthy food, activity and sunshine.
The food experts have compiled a selection of inspiring, mouth-watering recipes to help Australian women increase their consumption of bone-boosting calcium, while also sharing some of their own insights and experiences around healthy living and loving life.
The Fit, Fab and 50 cookbook is free to everyone who registers for the Challenge.
By signing up for the Fit, Fab & 50 Challenge women can kick-start their journey to better bone health.
Endocrinologist Dr Sonia Davison, from Jean Hailes for Women’s Health, says that while Healthy Bones Action Week is designed to promote a positive and lively health message, the underlying agenda is urgent, especially as Australia’s population ages.
After menopause, bone density falls quickly as the body’s oestrogen levels drop, and women who want to try new adventures and continue to enjoy life are putting their lifestyle at risk by ignoring bone health.
Virtually all Australian women over 50 are not getting their daily four serves from the dairy food group needed to keep their bones strong, as recommended by the updated Australian Dietary Guidelines.
“One million Australians are estimated to have osteoporosis, and six million are estimated to have osteopenia, which is mild bone thinning that can lead to osteoporosis,’’ Dr Davison says.
“Many of these Australians are not aware of this silent process occurring in their bodies.
“Women underestimate the severity of falls and fractures which evidence shows lead to a loss of independence and a faster track to nursing home admission, especially after a bad hip fracture.”
Leading food writer and chef Kate McGhie grew up on a farm in Victoria’s Western District. She says dairy is in her DNA and she is helping to lead the charge toward a bone-smart food revolution.
“Nothing beats tongue tingling yoghurt, the silkiness of cream, the tang of buttermilk and the choice of cheese,” she says.
And food icon Maggie Beer has a simple message for Australian women.
“Just start walking, it’s free! The beauty of nature ensures daily walks never feel like exercise and make every difference to your day and your bones,” she says.
“I spend time in my garden, not only as a way to wind down, but also to boost my vitamin D levels.”
Dr Davison said some basic ways to reduce your chance of being struck down by the pain of osteoporosis include:
• Aim for four serves a day from the dairy food group which includes calcium-rich milk, cheese and yoghurt. The Australian Bureau of Statistics found that nearly three-quarters of women don’t meet their calcium requirements.
• Try to get a small dose of sun every day as vitamin D helps increase absorption of calcium.
• Work on building up your bone strength to avoid the chance of a fracture. Keep active by doing some weight-bearing exercise that you enjoy—it could simply be walking the dog for 30 minutes a few times a week or dancing with the grandkids. (Swimming and cycling are not considered weight-bearing exercise.)
For more information or interviews with experts contact:
Lelde McCoy, The Reputation Group
T: 03 92341211 M: 0417362768 E: email@example.com